Ride

Ride Snowboards hit the market in 1992 with four board models and a vision of building snowboards “for the people”. Originally based in Redmond WA, Ride proved its commitment to snowboarding by signing top pros like Mikey LeBlanc, Hana Beaman, and JJ Thomas. After launching Cappel Clothing in 1994 and relocating to Preston, WA in 1995, Ride dropped Preston Bindings (later to become Ride Bindings) and Ride Boots on the market. Ride is currently based in Seattle WA, and continues to develop revolutionary technologies and styles while staying true to its original vision of “selling the dream”.