etnies will never just drone along in the background. Back in ’86, etnies skate shoes became the first global footwear and clothing company completely owned and operated by skateboarders. etnies then developed the first pro model skate shoes, and has seen them develop into advanced footwear like Ryan Sheckler’s pro model skate shoes. But etnies isn’t just about four wheels, two trucks, and a slab of maple—the company features a full line of men’s and women’s clothing, and sponsors a world-class team with pro athletes like snowboarders JP Walker, Simon Chamberlain, and Marie-France Roy, and surfers Brett Simpson, Dan Malloy, and Mason Ho.