The Street Boutique

Just like the best music, art, and film, some clothing can’t be thrown like scraps of meat to the frothing, fad-following hordes. The brands you’ll find here relax in relative obscurity and appeal to the select eclectic few. Their founders and supporters range from breakers to skaters, activists to graffiti artists, metalheads to masters of mixed media. These people create underground culture rather than co-opting it, and while their passions may vary, all are hell-bent on breaking boundaries.

As for you, your passion is snowboarding. But your style goes beyond your tweaked-out tricks, your serpentine backcountry lines, and the ridiculous pop you get on even the puniest hits. It extends to the streets, the record shops, the art galleries. Brands like RVCA, Nikita, Spacecraft, WeSC, Gravis, and Lifetime Collective understand this, and it shows—their clothing ain’t for the faint of heart. The question is: can you pull it off? If you don’t know, don’t try. You’ll just hurt yourself.