Shave and a Haircut
BackcountryStore.com becomes Backcountry.comby Backcountry.com Staff
BackcountryStore.com has changed its name to Backcountry.com and re-launched with a fresh look. What this means for customers is, well, five fewer keystrokes each time you visit us. Really, that’s about it…it’s the same long-hairs answering the phone and the same fanatical backcountry enthusiasts picking and packing your gear. You’ll find all the features and navigation you’re familiar with in a cleaner, more functional package. Check it out at www.backcountry.com.
Backcountry.com's Spring catalog cover. Sign up now and we'll send one right out.
We decided to change our name for several reasons; people continually thought
of us as Backcountry.com and dropped the “Store” accidentally. We
also feel that the name Backcountry.com is a better fit; with it we can represent
the entire category of backcountry. Our goal is to meet all of our customers’
needs as they pertain to outdoor recreation, from buying new gear to planning
and executing their adventures and dreams. Backcountry.com is the name we should
have launched with in 1996 and hopefully it’s the name they’ll put
on our tombstones 100 years from now. We