Soooooooooo... this is the price for ONE...
Soooooooooo... this is the price for ONE of these bad boys? And I assume you need a minimum of TWO?
Is there any reason this is not indicated in the product description?! The text suggests that you don't need to buy multiple, just attach it to your roof rack and go. I can't imagine (from the guru's photo) that one of these would nearly do the job, how in the world would it keep from flying off your roof, let alone balance with any real stability to not move around and do damage to either the board or your car? Inexcusable!
This comes as a set and there are two supports. The picture is a bit confusing. You should be good to go though. Paddle on.