This jacket makes my back hair happy. In all seriousness though, this jacket is great. I have the plaid style and boy does it get some attention. I am not a fan of conforming by any means but I think 99% of the people that I work with told me the jacket looks awesome. Other than style, this thing works great as a thrown on jacket for those "balls cold" days. It blocks the wind pretty well and keeps the warmth in. I've taken this out on the slopes too and it has managed to work just as well as my shell. Bottom line, Want style while walking your ferret or hitting the slopes? Then get this jacket, or at least a different style.