Pretty good overall
Wore this sucker on the cold mountain in VT last weekend. It's the new model where you can pull the face part down to breathe easier and pull in up into place when you need the extra protection from the cold. It's just a light poly fabric with no liner so it doesn't have that nice comfy feeling against your face like some other facemasks, but it did the job of keeping my face from freezing, and also protected my head (I shave it)under my helmet.
Overall pretty cool. If the part that you could pull up over your face were fleece lined (or the whole thing was) it would be perfect.
As for the smell, I threw it in the wash when I got it and had no issues.