Simple in idea advanced in design.
First impression of the watch:
1) It is really actually quite bright.
2) It has a backlight button, so you can see it in the dark!
3) It can get dusty due to the silicon band, but it is easily brushed off the smooth surface.
4) The watch band has a bevel in it so that the band excess band never comes unlatched.
I would recommend this watch to anyone into style, and simplicity!