Elm Company

In 2004, Elm Company launched its first line of street-inspired headwear in fashion-driven Los Angeles, Calif., which is about as sketchy as ollieing onto a handrail for the first time. Instead of shattering cheek bones on concrete, Elm Company has maintained face and thrived by following its founding philosophy, "Rooted in Life." Focusing on the details, Elm continues to produce quality, creative designs for its sponsored snowboarders, skaters, and musicians, as well as for loyal fans around the world. A new batch of winter beanies, fitted baseball caps, and other style-spewing lids emerge each season, proving that Elm Company constantly pushes the gnar bar higher and encourages us all to do the same.