Throwback to the future.
If simple is as simple does, then why does a watch with nothing more than time, date, light, and alarm look so beautifully sophisticated? The FLüD Cartridge is a throwback from the future of timepieces, which makes it very current.
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Kinda like walking through the mall ogling all the sexy models before getting up close and realizing they're all seductively posed mannequins, this watch looks great, and seems great in concept, but a closer inspection reveals a brittle and plasticky casing, loose buttons, and a face that's entirely static, save for the dull, digital readout.