Tough love is really just a mild form of sadism. Zip up the Matix Women’s Asher Tough Love Hoody and eat a brownie sundae in front of your dieting friend. She’s going to have to learn to deal with that kind of temptation if she’s going to be successful, right? The Tough Love Hoody’s polyfill insulated body keeps you toasty warm while you devour those deliciously cold vanilla scoops. Pull up the insulated hood when you get a bout of brain freeze.