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Way ahead of the primates.

An ape could probably figure out what hour it is if he looked at your Nooka Zoo AL Watch. But when it comes to the minutes, your superior intellect beats him out. Nooka’s series of small shaded lines shows a progression of time from 0-59 minutes, so you can either look at the number markings, or just make an educated guess. You’ll also come out ahead when it comes to figuring out the chronograph and alarm, since that requires reading directions and stuff.

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Nooka Zoo Aluminum Watch

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Nooka Branding Video

Posted on

Entertaining Nooka branding video showing their fashion forward inspiration for time telling pieces.

The story unfolds as we fall through the universe and logic to discover time.