This backpack is definitely comfy to wear. They've put some nice padding on the shoulders so you're not digging into your arms all day long if you've got a decent amount of weight crammed in there. The colors are vibrant as well, which makes it a flashy (but not too pompous...) pack.
The side and to pockets leave a lot to be desired though. I typically carry a lot of stuff around so it was kind of annoying to have these dinky little pockets for a ton of extra stuff. The laptop pocket is useful though, it fits inside the main pocket underneath a sealed flap. This is a cool feature.
I use a lot of art supplies so the smaller side pockets were a bit crammed by the time I was done with it (the top flap is almost useless as well, it'll fit a camera or an ipod fine but beyond that I wouldn't bother with it...)
In all it's a solid backpack. Comfy and transports a decent amount of stuff. The side pockets are a little dainty but they still seal a decent amount of stuff as well. I'd probably but a more elaborate (one with more pockets) version if I could do it again...