I just picked up my third of these hats. I wear them daily, and they wear nicely and gain character over the years. I typically have to replace them when the snap back finally gives up the ghost, or comes close.
I bought this as a layer for summertime rafting, and it worked well in that regard. I was most interested in the UPF rating, and it did a nice job of keeping me from turning beet red halfway into a four day trip on the Colorado. Fit is pretty tight, as expected.