True cost of owning this watch for 3 years
3 bands @ $45 each = $135
Shipping costs for shipping it to Nixon 5 times $50
Repair costs for battery and stopped movement 3x $0 (covered under the warranty)
Total Extra Cost $185 in three years
This watch looks awesome, but its just not a quality watch. Wearing this watch daily and taking it off to surf, I would go through a band a year and had to send it back to have the battery replaced multiple times, which seemed like kind of a joke.
If you are looking for a serious watch, look elsewhere.