I bought this for my fiancee as an Xmas gift because she was using her purse for her law school book bag and those books are SO BIG that she kept on tearing her purse straps. After a few purses were ruined, I knew it was time for a new approach.
I bought this backpack for her because it is cute but also VERY functional. It has plenty of space, laptop section (she was smashing our Mac with the lawbooks purse thing), and a cooler pocket, which is pretty sweet.
She is not ashamed to wear it, so that is a victory.
When I said she needed a back pack she scoffed and said, "like a Jansen?" So I knew I had to go with something flamboyant and stylish.