I own several (10+) Nixon watches. I think the Key watch is one that can be used and abused, and it still holds up. If you just store the key with your case, loosing it isn't a problem. I use this watch daily at work because I got tired of scratching my metal band watches. This watch has held up for the last 5 months and there still isn't any sign of wear or tear. Well done Nixon and thank you Dogfunk.com for carrying such a durable timepiece!