I found the build quality to be poor and the sound quality to be even worse. What was deluxe was the packaging and the relatively high price. I would expect to find these in the dollar store if it weren't for the name-brand logo on them, which is all I would be willing to pay for these. I'll give them a little prop in that they do have an in-line volume control; while not a quality one, it is a decent feature.
I got better ear-buds for 'free' on an airplane, and those suck. My Smokin' Buds got sent back. I have small ear canals, and these didn't fit me well enough for the buds to stay in either, but that is typical for me, so I'm not knocking them for that.