This thing is incredible. The price may seem steep at first glance, but if you consider the insane quality of photo and video it can capture and it's ridiculously small size it's a great value. The iphone app makes it super easy to actually put your footage to use on your favorite social media platforms as well, which is a great touch. Gone are the days of capturing tons of photos and videos, just to have them sit on your memory card and go nowhere. You can easily shoot a sweet picture/video and have it up on instagram in minutes. I use it for surfing, skiing, biking, traveling, and any other random activities I can find and it has been great to have.