I just recently found out about the EMU brand, but I am already hooked. I live in New York so boots are a necessity. Unfortunately, the UGG boots are the main attraction here. I can not stand the moon shoe look. I wanted something that was classy, yet tactical. I love these boots. They keep your feet so warm, yet they are waterproof, and stain resistant! What's not to love? I would recommend to these to anyone who is looking for the better option regarding boots!