I've had three different patterned Dakine Ava purses. I've used each for almost, or over, two years before basically wanting to move on to a new pattern. All three were then given to someone else to use and at least one of them is now on year four of being used by someone and still in excellent condition (the other two I'm not privy to the new lives of). The Dakine Ava is the best purse ever, in my opinion. It's big enough for me to carry a camera, a book, my wallet, and all the other crap I feel like I need on a daily basis. The end pockets are perfect for sunglasses and keys and the inside pockets keep everything that needs to be easy to find and seperate, easy to find and seperate.