I tried these boots on and they are truly the most comfortable pair of boots I have ever tried. Though I am a size 13 and the size 14 fit perfectly, probably because of all the padding. Flex is more medium soft than soft.
Also, it's been over a year since I purchased and I ride about 50+ days a year and these boots are holding up amazing. My roommate uses overrated Burton boots and he is always complaining about foot pains. Where as I forget I'm even wearing boots because these are so comfortable, in other words I'm never in a hurry to take them off. I've down a considerable amount of backcountry hiking and the boots feel the same as they did the first day I wore them. I'm still not even using the ankle inserts yet so I expect alot more life out of these.