The UY doesn't try to be something it's not. Some of the color patterns might be flashy, but don't doubt the useability of this jacket. It's not some BS outerwear that looks sick and performs like it has a cold. It's light, and with a 20k/20mm rating, snow is NOT ever an issue. This thing is for real. The only thing that would have put this sucker into the stratosphere would be a few more pockets. Ultimately however, it's pluses FAR outweigh one minus. BUY IT!