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Legendary shredder and Slash founder Gigi Ruf is well known for his precision on a snowboard in the backcountry, so it's no surprise that his original pro model ATV HUB Snowboard is designed to deliver the kind of performance Gigi expects in a board. Utilizing a traditional camber, the profile used since the beginning of snowboarding, this board is designed to distribute weight evenly and increase pop, giving you a precise response and a snappy, reactive feel. The twin shape and directional flex make it an all-terrain, all-conditions machine, and the tip protectors on the weight-saving concave tips help it stand up to the most aggressive jibbing.

Like a finely tuned Swiss watch, the Swiss Wood core is intricately designed and constructed to deliver durability. When the board flexes downward, such as when boardsliding a rail, the core matrix makes the edges bend upward, reducing hangups while jibbing; when the board flexes upward, as it does during a turn, the edges flex downward for superior edge hold while carving. Combine that with the Ultimate Traction Bumps and even the sketchiest conditions will be manageable as your edges will grip to anything. The result is a powerful board that charges through trees and powder fields, but doesn't mind being taken into the park, either.

  • Traditional camber
  • Twin shape, directional flex
  • Medium flex
  • Ultimate traction bumps
  • Swiss wood core
  • Carbon laminates
  • Sintered base
  • Inspired by Gigi Ruf

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Your community contributions

5 5


  • Familiarity: I've put it through the wringer

This board is awesome! The traditional camber is stiff, and hammers high speed turns either in pow, or on icy groomers. The reactive flex is an ingenious idea, curling the edges down into a turn when the board flexes up, or lifting the edges up when the board flexes down (riding rails, which you shouldnt be doing on this board anyway). The ultimate pow slaying, kicker mashing, AK line charging, snappy, rocketship!

5 5

Camber... You're welcome!

  • Familiarity: I've used it several times

This is your original full camber setup with a twist - Adding in Reactive-Flex gives you edge grip in turns without adding contact points to slow the ride. The edges also lift up when flexed during a board slide.

Best new tech in years... Reactive-Flex