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For the guy whose style is a beacon to those who know what shredding is all about.

You peep the smoke from the chairlift as it billows from the trees, and know your exact location. With the meeting place set you stash the goods, hit play on the portable DJ in the internal pocket of your new Special Blend Men's Beacon Insulated Jacket, and blast out of the trees. The bitter chill that followed the overnight dump is no match for the mid-level insulation, and the oversized fit of the Beacon suits that attention-grabbing style of yours.