Spread the jealousy.
Your girlfriends all turn to look at your Volcom Women's Flip The Bird Bag as you plop it on the restaurant table. You know it's rude to take up so much room with your purse instead of just hanging it on the back of your chair, but you don't really care. Your group of friends is held together by the bonds of mutual jealousy. You get cute shoes, and someone else has to gets a new top. You get a new boyfriend, and one of them tries to seduce him at a party. So, while it might be rude to take up half the table with your sassy, over-sized bag, you're really just doing it for the sake of friendship.