They're trying to hack into our brains.
A day is coming when we will be cyborgs. Its true. You won't even think of the term 'cyborg' when it happens because it will be socially acceptable. In fact, you will be uncool if you don't have a USB port coming out of your temple. There will be stations around town where people are plugged into random things with their eyes rolled back in their head. Put on the Volcom Pulse Basic T-Shirt and resist the rise of robo-kind.